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September 25th, 2009

App Store Icon vs iPhone Icon

Apple, Development, Hints, iPhone / iOS, iTunes, by Lane Roathe.

I just had my first title submission rejection from the App Store. The reason given? The small bundle icon does not match your large icon.

OK, so at first I was pretty irate, they both contain the same elements and it seemed pretty obvious. But after cooling down, I have to admit that objectively it is possible some customers would be confused … I still think the reviewer is being pretty nit-picky here, but I also know that end users can be very easily confused.

What do you think?

App Icon

Fortress Luna App icon

Fortress Luna Store Image

Original Fortress Luna App Store image

We’re going to redo the app store image to match the icon, since the original image has too much detail to be reduced to an icon.

Conclusion: While it might seem that you only need a passing resemblance between the two, if you don’t want your app rejected over a trivial matter, take my advice and make sure there is no way someone can’t tell that the two images refer to the same app!

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Responses to “App Store Icon vs iPhone Icon”

  1. Did you submit it to the app review clarifications blog ( http://appreview.tumblr.com/ )? That’d be useful for more people to know.

    Pierre Lebeaupin at October 4, 2009 9:41 am
  2. I did not, as I wasn’t aware of the site. Thanks for the pointer, submitting now.

  1. Roathe.com » Blog Archive » Fortress Luna now available (,October 7, 2009)

    [...] a slight delay caused by a confusing app store icon, Fortress Luna has been approved and gone live in the iTunes App [...]

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